A pending verification needs patience and a failed one needs a correction. OpenAI's guidance separates the two cases clearly, and the wrong reaction, retrying while a review is still open, makes things slower.
What if it is pending?
Wait for OpenAI's decision or request for more information, which arrives by email. Review time varies. OpenAI says to wait for the review to finish before trying again. While a claim is under review you can cancel it with Cancel claim, and a Persona submission with Cancel submission.
What if the Persona check fails or expires?
Follow the instructions in the email. If Try again is available, select it and submit corrected information. Make sure the business name, address, and any registration or tax number you provide match your official business records.
When should you contact OpenAI Support?
If you cannot retry, or if Business Hub still shows verification as incomplete after you have been told it was approved. Include the step you were on, any error message, and a screenshot with sensitive information removed.
How does Hi Dev help with a failure?
We read the actual message with you, compare what was submitted against your official records, and prepare the corrected attempt. Most failures we see come from a trading name used where the legal name was expected, or an old address.
Where these facts come from. Platform details were checked against OpenAI's help article, Setting up your business on ChatGPT, on November 11, 2026. The product is in beta and the rules change.
Hi Dev is an independent software studio. We are not affiliated with, endorsed by, or part of OpenAI. Eligibility, verification, and approval are decided by OpenAI.